Why Talk? Well, it could save FM
When we were still stumbling to get our new show "Nightlife: the Rick and Patti show" off the ground (see previous blogs), a couple of listeners said that they didn't like the new semi-Talk show format. Thankfully, the second day and the rest of the week, we got into a groove and we haven't heard anything like that since.
I know that the Talk-show format on FM is not as huge as it is in the U.S., but here in the Philippines, it has the potential to be. We Pinoys can easily accept Talk Radio because we love personalities. Just think of the national obsession with celebrities and their exploits.
More importantly, the Talk format could save the FM Radio from the huge threat of file sharing and music piracy. Music-intensive stations are struggling because listeners can easily download their entire playlist off the internet, or even buy it on pirated mp3 CDs.
To combat this, FM has to offer something different, something that people cannot get just anywhere. The answer; captivating on-air personalities and/or interesting discussions. Humans relate to other humans, not to "faceless" announcers. I'm not saying that we should get rid of the music altogether, but perhaps a shift in focus could be the fresh air that breathes life back into FM Radio.